Rich is a dedicated leader and environmentalist on a mission to redefine conservation. With a PHD in data science he’s a trailblazer who combines high performance with experience in the public and private sector. He founded Oxygen Conservation in 2021. Over the last 2 years he has built a natural capital portfolio worth an estimated £100 to protect almost 30,000 acres of land for nature to deliver positive environmental and social impact and generate a profit as a result not the purpose.