Professor Lorraine Whitmarsh, MBE, is an environmental psychologist, specialising in perceptions and behaviour in relation to climate change, energy and transport, based in the Department of Psychology, University of Bath. She is Director of the ESRC-funded UK Centre for Climate Change and Social Transformations (CAST). She regularly advises governmental and other organisations on low-carbon behaviour change and climate change communication, was one of the expert leads for Climate Assembly UK, and Lead Author for IPCC’s Working Group II Sixth Assessment Report. Her research projects have included studies of meat consumption, energy efficiency behaviours, waste reduction and carrier bag reuse, perceptions of smart technologies and electric vehicles, low-carbon lifestyles, and responses to climate change.