Elena Doms was born and raised in the Arctic. She spent 18 years there, surrounded by ice and boreal forests, witnessing climate change happen right in front of her.

Throughout her career Elena led an NGO, focusing on social impact. Worked as a Director at Mastercard, merging digital and sustainable transformations. Led teams up to 500 people and became a LinkedIn Top Voice with a video series “What’s new in Sustainability this week in 1 min”.

Seeing her childhood home melt away and becoming a mother inspired Elena to quit her corporate job in search for real impact. In partnership with C-biotech, she launched Earth Plus, a start-up with a crazy bold mission: To create the largest soil & CO2 cleanup in history with nature. Earth Plus team collaborates with scientists to restore soils and capture CO2 with plants. These plants are then turned into bio-based construction materials that help decarbonize our cities.