Alex is CEO of Hubbub, a creative charity that inspires action that’s good for the environment, and for everyone. Hubbub's campaigns support individuals, households and communities to make a difference. By helping everyone get involved and building mainstream support for action on climate, Hubbub helps businesses and government to make positive choices too. Hubbub was named 'Charity of the Year' by Charity Times in 2023.

After a successful career as an entrepreneur in the music industry, Alex turned to his passion for environmental and social issues, joining Hubbub in 2017. He thereby joined a very small group of people who have worked with both Snoop Dogg and KPMG.