An Interview with Agreed Earth's Co-Founder and CEO, Kelly Price

In the leadup to our Finance Forum's "Funding Early Stage and Scale Up Companies", we spoke with Kelly Price, Co-Founder and CEO of Agreed Earth, who kindly explained the work that her company is doing in the transition to a net zero economy.

What is the central challenge, that you see in your work, to a rapid acceleration of the net zero transition?

"Our food system is addicted to synthetic Nitrogen fertilizer (N), which is killing the climate (CO2 from production, N2O from application), environment (water and air pollution) and farmers' finances (made from methane, price tied to energy prices) while holding food production hostage to fossil fuels. Until we decouple food production/yield from extremely toxic and polluting fossil fuel-based inputs, we will not be able to truly transition to net zero."
 

How are you working to tackle the above?

"Agreed is building our Nitrogen Flow Model incorporating satellite data to help farmers reduce their reliance on this toxic input via implementing targeted regenerative practices that rehabilitate their soil and rebound their yield.  By building 'MRV for N', we're also helping farmers get rewarded financially for reducing their N use by those who benefit from this drawdown - water companies who have to remove the nitrate from the water, supply chains wanting to reduce their scope 3 emissions, etc."

"Until we decouple food production/yield from extremely toxic and polluting fossil fuel-based inputs, we will not be able to truly transition to net zero."

With whom do you want to connect to help enable the above?

"We would like to connect with anyone who would also like to see a sustainable food system, and who would benefit from the clearer air/water, lower carbon and more drought/flood-resilient produce that will result from Nitrogen fertiliser drawdown.  This could be water companies, insurance companies, banks, food companies, or investors."