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Description
Materra builds solutions to grow and source climate-resilient, transparent and equitable, cotton — with the data to prove it. Working with and for farmers, we design and implement custom cotton farming and sourcing programs — including regenerative cotton — for fashion and textile brands. Critical impact data needs to come directly from the source, and our own digital technology complements our programs and raw fibre so brands and their customers know exactly what went into making their cotton. Our Cotton-As-A-Service is setting the template for supply chain transparency, making direct sourcing the new normal.
Co-founded by Edward Brial, Edward Hill and John Bertolaso in 2019, Materra’s growing multidisciplinary team is made up of designers, engineers, farmers, agronomists, implementation experts and impact analysts, is based in London, UK and Ahmedabad, India. Our mission is to make farmers the stewards of the land and make cotton a force for good.
- Emissions control, reporting and offsetting
- Carbon ofsetting
- Supply Chain Tracking And Management
- Food and Agriculture
- Agriculture
- Precision Agriculture
- GHG capture, removal and storage
- Carbon capture, utilization & storage (CCUS)
- Water
- Water Usage
- 7 to 9 (Deployment)
- Yes
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Our mobile and web app combines personalised agronomy and implementation support for farmers, while generating critical Tier-4 impact data for brands, fresh from the field. -
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Our advanced R&D employs climate adaptation strategies that helps grow extra-long staple cotton without relying on arable land or consistent rainfall. -
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Our long staple cotton and program design regenerate the soil, ecosystem and farming communities with a contextual, outcomes-based approach.
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To build local and contextual regen programs, Materra has identified a group of farmers in the clusters we work with — Master Farmers.
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The first article from the team at Cotton Diaries explores the most common myths and misconceptions surrounding regenerative cotton.