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Innovation Zero 2024 Main Stage

CSR campaign for London Blockchain Conference

Universal Plastic

In this video, Alex Stein, Director of the London Blockchain Conference (LBC24), presents a groundbreaking initiative in environmental responsibility. LBC24 is taking a significant step forward by integrating an #OceanRegeneration campaign with Universal Plastic, utilizing disruptive technology to verify plastic waste collection worldwide through its innovative app. The campaign aims to incentivize participation by offering a digital asset equivalent to 2kg of collected plastic as a reward. This engaging and educational experience allows attendees to digitally verify the conference's efforts in reducing its environmental footprint. Discover how cutting-edge technologies like Blockchain and AI are revolutionizing our approach to environmental stewardship and transforming business practices. Join us in exploring these exciting use cases and learn how we can collectively make a positive impact on our planet. Visit http://www.universalplastic.io to learn how you can implement environmental responsibility in your event and #BecomeBlue

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